Hong Kong Tourism to establish MICE Representation office in New Delhi

To launch new videos, website, advertisements to promote MICE campaign

Hong Kong Tourism Board (HKTB) is all set to unleash a marketing campaign aimed at promoting Hong Kong as a favoured Meetings, Incentives, Conventions and Events (MICE) destination for the Indian outbound market. In order to drive MICE traffic and provide advisory services to the travel trade, HKTB intends to establish an exclusive MICE representative office in New Delhi, disclosed Anthony Lau, Executive Director, HKTB.

As a first step, HKTB had organised, ‘Hong Kong – The Preferred MICE Destination’ event in Delhi last week. Speaking at the event, Au King Chi, Commissioner for Tourism, Hong Kong SAR said that 27 additional flights between India and Hong Kong is a huge opportunity for the country to tap the Indian MICE segment. “Strong ties between the two countries dating back to the 19th century and the locational advantage of Hong Kong as a sourcing hub for Asia are big advantages for the visitors. Hong Kong is all the more exciting as there are minimum of taxes - no VAT, no sales tax, no hotel accommodation tax, no taxes on wine trading etc.,” she added.

Explaining the new initiatives to promote MICE traffic from Indian market, Lau said that HKTB would impart MICE training to travel agents in India. He also said that HKTB will set up Meetings and Exhibitions Hong Kong (MEHK) to step up global publicity and provide a one-stop support for MICE organisers. “These include all kinds of hospitality services, like facilitation support, welcome reception, cultural performances at the opening ceremony, privilege programmes, use of special venues etc.,” he informed. He said that Hong Kong hosted 1,300 big exhibitions and conferences last year. To make the campaign visible in the Indian market, HKTB will launch new videos, new website, advertisement campaigns, etc. Lau also announced dates for big launch parties in Delhi and Mumbai next month. The high level delegation of HKTB was accompanied by private stakeholders including cruise companies, representatives of Hong Kong Disneyland, NgongPing 360 and Ocean Park Hong Kong.